The proof is in the pudding
Exceptional proofreading is really about the details.
It delivers the finishing touches to your content – the last step in presenting it in its best form.
Even if your content is excellent, readers will be distracted by small mistakes and the focus of your overall message will likely be lost.
It’s tempting to see the proofreading process as a quick read through and leave it at that, but that’s just not enough. It’s always better to have a carefully structured process carried out by an experienced proofreader.
When done effectively, proofreading is a critical part of the editing and revision steps of your content.